Noun(1) the branch of sociology that studies election trends (as by opinion polls
(1) There was another bit of the plan I never quiet understood which involved singing Marie Lloyd songs instead of calling the election while it was still winnable, but I don't pretend to have a firm grasp of psephology .(2) Richard Dawkins has a touching faith in psephology if he believes that ├ö├ç├┐no plausible swing could even bring us close to a Tory majority├ö├ç├û.(3) Tactical voting is a dangerous game, especially when based on dubious psephology .(4) As you know, psephology is the formal study of elections, apparently trivial but dripping with deep, dark paradoxes.(5) Chapter 3, ├ö├ç├┐On New Labour's Ups - and Downs ├ö├ç├û, is concerned with the impact of psephology (and particularly the 1950s consensus-era electoral analysis of Anthony Downs) on Labour's ├ö├ç├┐catch-up├ö├ç├û strategies.(6) Labour's landslide in 1997 was a psephological freak: it was caused by Tory voters withholding their votes rather than Labour actually winning them.(7) The attempt to depict the President in the most negative light possible - as a deserter and shuffler - doesn't seem to have had much impact psephologically .(8) While ahead of its market, its political loyalties do not always give it priority on Labour exclusives over its far-deeper-downmarket rival, Rupert Murdoch's candidly salacious but psephologically crucial News of the World.(9) Yet all of these wards have, to varying degrees, relatively large number of voters, certainly larger than most opinion polls or focus groups that psephologists rely on to gauge voting intentions before elections.(10) Of course, no psephologist makes serious predictions until a few days before an election; too much can happen to change things.(11) Amateur psephologists please note that I concede that the odds of election of more minor party and independent Senators being elected are not necessarily improved in a full Senate dissolution election mode.(12) Roughly 11m people a day read the Sun, people said by most psephologists to matter crucially at elections because most are swing voters without a firm party allegiance.(13) Even in this unique double Holyrood / Westminster ballot - a psephologist 's gift - there was not one single opinion poll in the entire campaign.(14) He chronicles the many elections of the period 1932-3, but offers little explanation of the psephological trends the polls indicated.(15) There is plenty of psephological evidence to suggest that the British electorate has become much more fragmented then it once was, particularly in the last thirty years (see, for example, Sarlvik & Crewe, Decade of Dealignment).(16) Every credible piece of social and psephological research shows that the vast majority of the public strongly favour higher taxation and higher overall spending.
Different Formspsephologist, psephologists, psephology
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